Planning for Growth: The How & Why of Business Planning
Planning for Growth:
The How & Why of
Business Planning
Business plans aren't just for startups. Planning is the key to creating a sustainable and growing business. An established business may use a business plan to obtain financing, acquire a business, develop a new product, or entice key partners or employees to join the company. This workshop will explore planning in an existing business and introduce you to various tools that will create the roadmap to guide the growth and success of your business.
Who Should Attend
Anyone that is leading a business without a current business plan, future leaders that have not been part of the planning process yet and would like to learn more about how planning will help them and the business move forward. Individuals that would like a better understanding of the planning process and various planning tools that will be discussed in this workshop.
Key Takeaways:
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Overview of lean process and how it’s used in business
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Understand how to use Business Model Canvas to improve clarity and focus on what’s driving your business
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Know your customer through empathy mapping
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Learn how to do your own market research for little or no cost
COURSE OUTLINE:
Business PlanningPLANNING is the key to creating a sustainable and growing business. There are many tools that can used from the Business Model Canvas to a traditional business plan to chart a course of action. This workshop will explore the rationale for planning in an existing business and introduce you to the tools that will create the roadmap.8:30-8:40 Introduction
8:40-8:50 Overview of lean start up process and how it’s used in business• http://www.entrepreneurship.org/en/Founders-School/The-Lean-Approach/The-Lean-Method.aspx• The Death of the Business Plano https://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/1
8:50-9:15 Business Model Canvas• https://www.youtube.com/watch?v=QoAOzMTLP5• https://www.udacity.com/course/viewer#!/c-ep245/l-48743167/m-48738150• http://www.entrepreneurship.org/Founders-School/The-Lean-Approach/Business-Model-Canvas.aspx
9:15-9:45 Exercise I-Energy Drink
10:00-10:20 Exercise II-Business Model Canvas for Your Business Growth
10:20-10:35 BREAK
10:35--11:15 Customer Development Overview• http://steveblank.com/category/customer-development/Empathy Mapping/Customer Profile to know your customersCreating a Minimum Viable Product (MVP), Build-Measure-Learn Feedback loop & Getting Out of the Building11:15-11:45 Business Plan Overview
11:45-12:15 Market Research: How to find data for little or no cost using12:15-12:30 Closing: What’s next---Creating an action plan for your business
