Planning for Growth: The How & Why of Business Planning

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Name: Planning for Growth: The How & Why of Business Planning
Date: September 12, 2019
Time: 8:30 AM - 12:30 PM CDT
Event Description:

Planning for Growth:
The How & Why of
Business Planning

Co - hosted by the Wisconsin School of Business Family Business Center
and Wisconsin Small Business Development Center at UW-Madison.

Business plans aren't just for startups. Planning is the key to creating a sustainable and growing business. An established business may use a business plan to obtain financing, acquire a business, develop a new product, or entice key partners or employees to join the company. This workshop will explore planning in an existing business and introduce you to various tools that will create the roadmap to guide the growth and success of your business.


Who Should Attend
Anyone that is leading a business without a current business plan, future leaders that have not been part of the planning process yet and would like to learn more about how planning will help them and the business move forward. Individuals that would like a better understanding of the planning process and various planning tools that will be discussed in this workshop.

 

Key Takeaways:

  • Overview of lean process and how it’s used in business

  • Understand how to use Business Model Canvas to improve clarity and focus on what’s driving your business

  • Know your customer through empathy mapping

  • Learn how to do your own market research for little or no cost

    COURSE OUTLINE:

    Business Planning

    PLANNING is the key to creating a sustainable and growing business. There are many tools that can used from the Business Model Canvas to a traditional business plan to chart a course of action. This workshop will explore the rationale for planning in an existing business and introduce you to the tools that will create the roadmap.
    8:30-8:40   Introduction
     
    8:40-8:50 Overview of lean start up process and how it’s used in business
    http://www.entrepreneurship.org/en/Founders-School/The-Lean-Approach/The-Lean-Method.aspx 
    The Death of the Business Plan
    o https://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/1
     
    8:50-9:15 Business Model Canvas
    https://www.youtube.com/watch?v=QoAOzMTLP5
    https://www.udacity.com/course/viewer#!/c-ep245/l-48743167/m-48738150
    http://www.entrepreneurship.org/Founders-School/The-Lean-Approach/Business-Model-Canvas.aspx 

    9:15-9:45 Exercise I-Energy Drink

    10:00-10:20 Exercise II-Business Model Canvas for Your Business Growth

    10:20-10:35 BREAK

    10:35--11:15 Customer Development Overview
    http://steveblank.com/category/customer-development/
    Empathy Mapping/Customer Profile to know your customers
    Creating a Minimum Viable Product (MVP), Build-Measure-Learn Feedback loop & Getting Out of the Building
     
    11:15-11:45 Business Plan Overview

    11:45-12:15 Market Research: How to find data for little or no cost using 
     
    12:15-12:30 Closing: What’s next---Creating an action plan for your business
Location:
Wisconsin School of Business, Grainger Hall
975 University Ave, Room 3180
Contact Information:
Michelle Somes-Booher
Fees/Admission:
Cost:  $99, parking not included.
NARI MEMBERS USE CODE: NARI20 FOR 20% DISCOUNT 
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